Very Cool…
Has anyone else seen this ad for the new Palmpilot Centro? It’s got a picture of the phone and a text next to it saying “It’s not work, it’s workin’ it”.
What the fuck does that mean?
Workin’ it? Workin’ what, it’s a damn phone? What exactly can I do with this phone that would be considered “workin’ it”? If I text Strayhands extra fast will that cute girl on the subway see me and think… damn, he’s workin’ it? Or maybe I can have a killer ringtone and whenever I get a phonecall, everyone at Third Floor will notice and go wow, you’re really workin’ it!
What a sad attempt to try to come off as being fresh and cool. Even the website has “trying too hard to be very cool” written all over it. In case you didn’t pick up on it by the phrases like “Your shortcut to happy hour” and “Centro, Let’s go” littering the pages, they tell you flat out how very cool it is. There’s this one section that says “blah blah automatically shows up in your calendar. (Very cool.)”.
Hot Damn!!!! I was having my doubts about this phone but since it says it’s very cool, right there in parenthesis, I’d better run down to Radio Shack and get one before they sell out!
And this phone’s very cool for people from all walks of life! Every page has different types of very cool people doing different very cool things (except asian people because we don’t really count for shit in this fucking country). Take the picture on the main page, for example, which has two chicks laughing while looking at the phone. Yay, we’re women and we think the Centro is very cool. But wait, there’s more! One is black and one is white…. the women, not the phone. Yay, we’re multicultural women and we think the Centro is very cool. And still, there’s more! The two chicks are sitting on one chair with one girl sitting in between the other girl’s legs. Whoah! Yay, we’re multicultural lesbian/bisexual women and we think the Centro is very cool. Now I don’t know about you, but in my book that just about covers all the bases for types of people, not involving small rodents, leather or a tub lime jell-o.
Come to think of it, maybe the orginal “It’s not work, it’s workin’ it” ad wasn’t as bad as I thought. It did get me to go check out the website, even if it was to just figure out what kind of douchebags would come up with such a catchphrase. And what I think about substituting a “g” for an apostrophe to be very cool is irrelevant because it proved to be effective. After all, I used to hate Chicken McNuggets but now “I’m lovin’ it”.
